What Our 2024 Instagram Loyalty Test Data Reveals
In the age of DMs, disappearing stories, and curated online personas, loyalty in relationships is tested in ways that were unimaginable just a decade ago. Our 2024 Instagram Loyalty Test Study explores a crucial question in modern dating: how do men and women respond when a stranger slides into their DMs with romantic intent?
Analyzing 514 targeted Instagram loyalty tests conducted in 2024, this study dives into gender-specific behaviors, psychological tendencies, and the subtle cues that influence decision-making in online flirting scenarios. The findings might surprise you โ or confirm what youโve always suspected.
The Data Breakdown โ Failure Rates by Gender
We conducted 514 Instagram-based loyalty tests in 2024, targeting individuals in committed relationships. The methodology was straightforward: a profile initiated a conversation, and the test continued until a clear boundary was crossed โ such as agreeing to a date or sending personal photos.
Failure Rate by Gender
Out of 340 tests taken by females, there were 52 failures, resulting in a failure rate of 15.29%.
For males, 12 out of 174 tests resulted in failure, leading to a failure rate of 6.90%.
At first glance,ย women failed over twice as often as men. However, this result requires deeper context and interpretation.
Psychological Framing โ Why the Gender Gap Isnโt What It Seems
While the numbers suggest women are more likely to engage with strangers, we believe the underlying reasons differ significantly by gender, and the failure rates must be analyzed accordingly.
Male Behavior: Defensive and Skeptical
Men on Instagram are often targeted by spam, bots, and OnlyFans promotions. As a result, when an overly attractive woman messages them out of the blue, their default reaction is skepticism or dismissal. They often ignore such messages or assume it's a scam. This explains the lower failure rate among male targets โ not necessarily higher loyalty, but a higher suspicion threshold.
For these tests, we used average-looking female profiles to approach male targets. This aligns with what a man might realistically consider a genuine connection or a potential "friends with benefits" opportunity โ making the test more fair and realistic.
Female Behavior: Attracted to Status and Lifestyle
Women, in contrast, are less exposed to spammy content and more inclined to respond when approached by high-status profiles. In our tests, we used attractive male profiles portraying luxury, travel, or professional success.
Women typically failed the test not by initiating anything, but by responding positively: accepting a date, sending photos, or showing clear romantic interest after being approached. This aligns with broader social patterns, where women are more responsive to perceived high-value men, especially in virtual settings.
Test Design & Methodology
Test Setup
Each loyalty test followed a consistent structure:
- A Instagram profile with tailored content (either luxury lifestyle for male bait orย average girl content for female bait).
- The profile initiated the conversation with a friendly DM.
- The test proceeded until the target either explicitly rejected the advance or crossed a boundary (i.e., agreed to meet, sent flirty photos, or expressed romantic interest).
Demographics & Sample Control
- Age Range: 18โ40 years
- Relationship Status: All subjects were in publicly declared relationships
- Geography: Predominantly North America and Western Europe
- Profiles used were kept consistent in tone and engagement frequency to minimize bias.
Key Takeaways & What It All Means
- Men fail less often, but not always for noble reasons. Their skepticism acts as a filter, not necessarily their loyalty.
- Women are more responsive to social status signals โ aligning with broader evolutionary psychology trends around mate selection.
- Context matters: The design of the loyalty test โ including profileย โ heavily impacts the outcome.
- Online cheating isnโt always about intent. Sometimes, itโs about opportunity, perception, and environment.
Our data shows that Instagram remains a fertile ground for temptation, but the actual outcomes depend less on gender and more on how well the bait matches the psychological expectations of the target.
TL;DR
- In our 2024 Instagram Loyalty Test Study of 514 tests, 15.29% of women and 6.90% of men failed.
- Women were tested with high-status male bait; men were tested using realistic, average female profiles.
- Men's lower failure rate is likely due to skepticism of too-good-to-be-true messages, not inherently higher loyalty.
- Women, on the other hand, responded more when the bait conveyed lifestyle and status โ reinforcing findings from social psychology.